You’re absolutely right that the search landscape has changed, and relying only on old-school optimization makes brands lose ground fast. When AI engines craft responses, they look for structured, trustworthy, dynamic content that fits conversational intent rather than just keyword patterns. Many companies stay stuck while smarter brands adapt by enhancing authority across multiple sources, strengthening technical foundations, and shaping content that AI can easily interpret and reference. That’s where solutions like AI SEO agency methods from https://icoda.io/services/ai-seo/ come into play, helping brands appear in both voice-driven answers and AI-generated results, making visibility feel natural again.